The scene is set in a grocery store, and highlights how product placements affects the purchase decision. The video below takes a look into the monitoring of customer engagement using Isarsoft Perception. Planograms is a crucial step in the cycle of collecting reliable customer intelligence, and can help retailers better understand customer pain points and address them adequately. The primary motive is the maximization of sales, but some other notable advantages include - maximization of space, strategic product placement, optimized customer journeys, and increased customer engagement. There are several benefits to planograms, and in how they impact retail management. Product placement based on market share.Product placement based on commercial status.There are six different categories of planograms. Planograms are deemed espeically important for larger stores that cover large areas - supermarkets, home centers, clothing retailers, and electronics stores. Retailers use planograms to optimize product placement, and thereby, customer journeys within physical stores. In fact, it remains one of the top merchandising tips we share with beginner retailers. ![]() Planogramming is truly an essential part of running a retail store. ![]() Planograms are typically very detailed - with graphics that visualize how, where, and in what numbers should products be displayed. Retail planogram principles can be applied to any type of establishment: from supermarkets to hardware shops, from bookstores to fashion boutiques. Planograms help retailers streamline customer journeys
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